hey, I'm RACHEL murphy, your new business bff
and founder of rooted strategy
I'm a strategist and fractional marketing manager who believes big dreamers need big integrators.
I'm really obsessed with 3 things - psychology, wellness, and making you money.
The combination of psychology + making money is marketing! So I studied marketing and business management at the University of Illinois where I first fell in love with entrepreneurship.
I actually started a hands-free driving app junior year, but I broke up with the head engineer before we finalized funding (oops! but I'm now happily married, so that one's for the best).
MY NEXT GIG WAS AWESOME, BUT ALSO CREEPY...
Know those ads that follow you around the internet and seem to know what you want to buy before you ever type it into Google? Yupp, that's what I did at a large Digital Advertising Firm in Chicago - strategized digital marketing tactics with Fortune-500 execs. I loved that job and those people, but...
- Ayurveda Health Coach
- Certified Yoga and Yoga Nidra Instructor
- Reiki Master
- Holistic Nutritionist
I WAS AN INSOMNIAC WITH CHRONIC INFLAMMATION FOR YEARS AND FINALLY HEALED AFTER FINDING AYURVEDA.
definitely my favorite "PERSON" IN MY LIFE
My dog theo
They want to show people how they heal. They want to obsess over the coaching, the teaching, or the facilitating. They want to be about it. Not talk about it. But me? I'm chatty (that's the Gemini talking), and I loooove the talking about it.
My philosophy is different. I don't want to teach marketing strategy. I want to do your marketing alongside you. There are millions of paths success, and I want to help you forge YOUR path.
MOST PRACTITIONERS DON'T LOVE MARKETING
I loved creating content, writing press releases, doing sales calls, and stalking the metrics. Building the automation, engaging with prospects, and doing competitive analysis was my jam. I honestly thought everyone loved it, until I connected with other practitioners and realized...
But...my favorite parts of the business weren't about coaching. I loved strategizing + marketing.
JOJOBA OIL
can't live without
GRACE & FRANKIE
favorite show
INTERIOR DESIGN
CURRENT HOBBY
MY RELATIONSHIPS
PASSIONATE ABOUT
THE CORN KID
CELEBRITY OBSESSION
Inefficiency,
bandaid solutions,
being boring,
buzzwords,
missing meals...
I'M NOT ABOUT
Lunch walks,
fiction novels,
excel shortcuts,
helping you find
your superpower
I'm ALL ABOUT
the daily life
"Whatever happens,
love that."
— MATT KAHN
WORdS TO LIVE BY
SCHEDULE A FREE AUDIT
LIKE MY VIBE?
Grab a CCF tea, Cacao, or Matcha Latte and let's do a quick biz audit. You'll get to "pick my brain", and I'll know what I'm working with. You'll walk away with high-level takeaways and next steps if you want to do more work with me.