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Spring cleaning in your business

I'm Rachel!

Marketing strategist. Former Ayurveda Health Coach, Yoga Instructor & Holistic Nutritionist. Avid reader. Pitta. 4/6 Manifesting Generator. Obsessed with my Golden.

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Wow – I don’t know about you but the time change and the swift shift from winter to 50 degree days (not that I’m complaining) really did a doozy on me this week.

It was a good reminder that 🪻spring has arrived🌼

So, I thought I’d share a fun seasonal update of what I’ve been up to behind-the-scenes for the last 6 months or so with 1:1 clients in my fractional work and in strategy sessions:

✨An exciting brand pivot and the launch of 3 new programs that are answering a big market need.

✨Supporting an amazing clinic + studio streamline their marketing with email automation that supports client journeys and social media that lets their community know what they’re up to.

✨Building a brand new website from scratch with a practitioner in a super unique niche.

✨Spreading the word about a brand-new training program in a very cool location.

✨Developing marketing plans for two separate therapists who are pushing the mental health field forward in big ways.

✨Brainstorming with a past strategy session client to support a new year (with new goals) and fun pivots on the horizon.

It’s been a busy start to 2025, but a fun one.

In the spirit of the season, I’m doing a little spring cleaning both in my space and in my work!

→ Deleting old files (my downloads folder is 🙄)

→ Reviewing my offerings for opportunities or tweaks

→ Actually finishing my taxes (ugh)

→ Cleaning up my space

→ Making room for a little rest to integrate everything

I’m curious – is spring cleaning something you do in your own business, or do you have a different rhythm? I love cleaning ASMR and some good inspiration.

BRB – opening my windows for some fresh air.

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Hi, I'm Rachel.
Your Biz Bff + New Marketing Team.

I've been you. After graduating from business school and working at a digital agency, I left the 9-5 grind and went *all in* on studying Ayurveda, Yoga, Holistic Nutrition, and Reiki. I co-built a wellness brand for 3 years until I realized my magic isn't in being a practitioner, but in being the bestie, marketing team, and hype woman behind the scenes.

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