How to Actually Speak to your Client Pain Points as an Ayurvedic Practitioner

Misty Fog over River
I'm Rachel!

Marketing strategist. Former Ayurveda Health Coach, Yoga Instructor & Holistic Nutritionist. Avid reader. Pitta. 4/6 Manifesting Generator. Obsessed with my Golden.

hey there

Get my Marketing Insights Tracker 

Gimme that

Stories about me and my life as an entrepreneur.

TOp categories

Marketing Insights, Tips, and Research.

Stories from practitioners that inspire you to think differently.

Inspiration. Lessons Learned. Stuff that's not marketing.

Everybody has their breaking point.

I’m not talking about the moment you knew that a traditional 9-5 was no longer for you (although, if you’re here I’m gonna go ahead and assume you’ve hit that point too).

I’m talking about the moment someone decides they need help with their health. And not the help that they thought they needed (looking at you ?crash diets).

Nope. The moment they realize that they are D-O-N-E living with their “pain points” and so, completely over wellness trends that just aren’t working for them.

This is a magic moment for you. This is when your client realizes she needs you, falls in love with you, and hires you on the spot.

So…how do we get from Point A – your client living with her “pain points”….to Point B – your client realizing you can help her.

The answer?

Your marketing.

I know you’re thinking…”but…I’m already talking about how she can holistically heal herself every. single. day on my IG. She doesn’t care enough to buy.”

You’re right. She doesn’t.

Learning that bloating is the first sign of disease, all the hidden ingredients in foods that cause inflammation, or how to pronounce words in Sanskrit might be interesting to her, but it doesn’t make her care enough to buy.* (yes, there’s a caveat. scroll to see it)

Of course, you can still share these things! But you can’t forget this other crucial part of your strategy…

Okaaay, so what does she care about?

  • She cares about how she’s going to feel at her friend’s lakehouse this weekend if she eats something out of the norm,
  • …those new crop tops she bought 2 YEARS ago that she never wants to wear,
  • …and that she’s completely uncomfortable after every, single meal.

These are the things in her life that are so uncomfortable that she’s willing, ready, and excited to change.

And when she’s looking for help, she’s looking for someone who…

  • Shows that they understand where she’s coming from
  • Are familiar with her problem (and have helped others with it, too)
  • Is trustworthy and feels aligned

If you can let her know that you get her, you want to help her, and how…she’s in.

*caveat is if your ideal audience is full of people who want to learn holistic health/Ayurveda, rather than work on their own health with you!

xo, Rachel Jeffries Murphy

+ show Comments

- Hide Comments

add a comment

Leave a Reply

Hi, I'm Rachel.
Your Biz Bff + New Marketing Team.

I've been you. After graduating from business school and working at a digital agency, I left the 9-5 grind and went *all in* on studying Ayurveda, Yoga, Holistic Nutrition, and Reiki. I co-built a wellness brand for 3 years until I realized my magic isn't in being a practitioner, but in being the bestie, marketing team, and hype woman behind the scenes.

Learn more

Is your marketing not working? Book a free 30-minute audit with me and let's figure out were things are broken.


Your Clients' Real Pain Points


get me on there

Come see why my newsletter has a crazy high engagement rate...

No freebie here, because my newsletter is really just that good.

© ROOTED STRATEGY, LLC. All rights reserved. 2022-2023.| Legal | Privacy | Design by TONIC


Marketing Strategy for Ayurveda and holistic health practitioners.