Do you ever feel like you’re in the wrong place at the wrong time? This is me every single time I stand in a line.
For example…on Sunday, I was waiting in a very long line for the restroom at the Bears game.
It started about 30 yards (football language is out to play🏈) back from the bathroom but moved at a decent pace forward.
And I started to notice 2 things…
1. I somehow pick the worst times to use the restroom. It wasn’t even halftime, yet every single female at the game was in line.
2. No matter how far along in the line I moved, how close I got to the woman in front of me, or how hostile I tried to come off…everyone wanted to create the “walking gap” in front of wherever I was standing.
“The walking gap” is the place in line where people can cut through & still continue getting to their own destination.
This happens in airport lines, concessions, and even traffic 🚗.
I don’t know what it is about me…if I have an inviting energy or do I look weak to passerby’s? Or maybe both?
But the one place I don’t allow this to happen is in my business.
“In business, I want my brand and my message to be in the RIGHT place at the RIGHT time, so it can have the most impact..”
Last week we talked about what the heck you should do if someone says “this is too expensive” while you’re on a call with them.
But what if no one is even getting on a call with you in the first place to complain about your pricing!?
The sales cycle goes like this…
👋Someone finds out about you – either a friend tells them, they see your content, or you reach out to them
🙂They decide if they like you – they google your name, binge your content, or try out your work (aka use your freebie)
👯♂️They ask for more information – fill out an app, DM you, get on a sales call, etc.
We were getting all geared up for #3, but let’s back it up and drop it like it’s hot to look at number one…
Where the heck are all of these people finding you?!
In my IG post this week, I shared a story about the coffee shop ☕ I love that, sadly, doesn’t get a lot of traffic. Not because his product and service aren’t good (they’re great), but because his location isn’t convenient or visible for the people he’s selling oat lattes and Caprese croissant breakfast sandwiches to. (Oh wait, just me?!)
Now, you may not have a physical location, but the same advantage or disadvantage occurs in your online business too.
If you’re not visible, people will either forget or never know about you. What you need is to find new, qualified, and relevant eyeballs and earholes.
Remember: marketing is just conversations and relationships at scale. Those things start and end with people
If your “people” are moms, think of all the places you could find a mom who cares about holistic wellness. Right now, I challenge you to write those thoughts down. E.g. –
🏡Interior Design accounts
🛍Kid’s boutique store
Great. Now, make a list of ways to serve them…
👩🍳Offer to share your favorite go-to recipe with a Mom Blogger
👚Follow and engage with IG accounts that follow a Kid’s Boutique store
🌳Host a mom and toddler breathwork workshop at the park
This doesn’t mean you stop creating content…but I see a lot of you get discouraged because you put the time into content creation and don’t see the results because your ideal audience doesn’t see it.
Being an entrepreneur means being uncomfortable, serving, and showing up with consistency. Some of the ideas from above aren’t scalable, but they don’t have to be!
Starbucks was open for 16 years before it had 17 stores. Now, they have 32k+. They did stuff that didn’t scale at first, too.
All you have to do is get yourself in front of the right eyeballs👀 and earholes👂, serve them up something valuable, and THEN focus on #2 (nurturing your audience through your content) & #3 (selling) of your marketing strategy.
xo, Rachel Jeffries Murphy
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