Okay, I have a secret?. I may have a bit of an addiction.
For the last 2 years (literally since the inception), I’ve checked this one app on my phone every single day.
It doesn’t help me connect with anyone, it doesn’t help me with my work, and it doesn’t even give me any cool astrological or human design insights.
It’s gotten to the point where people know I love using it, and they regularly ask what it is and how things are going…
The app is FoxBetSuper6.
Rachel, you sports bet?! You have a betting addiction?
The shower answer to that is no. (phew, ?)
The longer answer is that the app makes watching sports fun!
If my husband loves watching some football on Sundays, I wanted to have a way to get excited about it too (besides watching Jamaal Williams videos – the man is a national treasure).
Plus… the app is free! You don’t bet any money.
You can win money, but I think the chances of winning are lower than the Powerball.
I’ve never won, and I don’t care if I ever win. Here’s why…
It’s the act of playing that I love!
It’s the same reason I love charades, Heads Up, and What Do You Meme? I don’t always win ? (and sometimes we don’t even declare a winner because my family is competitive and it can get out of hand LOL), but that’s not the point.
The point is that it’s fun.
And listen…I wasn’t sure if I was going to actually send this email. I mean, come on, I preach know your audience. And then I write an alarming amount of football content. Trust me, I see the irony.
BUT…I couldn’t resist that it drilled home my essential point about how to burst out of the crowd with your marketing.
Gamifying your customer experience to make it fun is a secret ingredient when it comes to marketing?.
- Ever been a part of a 30-day challenge at your local yoga studio?
- Used an online spinny wheel to pick out your daily bonus surprise on a beauty site?
- Heard the instructor shoutout someone’s 500th ride on the Peloton?
- Shared your Wordle results or streak?
- Checked your airline app incessantly after a flight to see how many miles you earned?
These are all examples of making your gamifying your marketing!
And I’m going to be really honest…in the health industry, we generally aren’t great at gamifying marketing.
I get why. We’re talking about serious topics. We don’t want to offend anyone. We want to be seen as experts.
But, that also means there’s a lot of room to be a first mover when it comes to this idea.
It can be used across memberships for user retention, as an incentive for your audience to answer polls or surveys, and even as a fun way to gain new raving fans (like me with football!).