Did you know that there are people who regularly wash their walls? Like take a wet cloth to every wall and scrub…on a regular basis?
I was probably 10 years old. The sleepover rotation landed on my BFF Emily’s house (also known, lovingly, as Swan). Me, our third friend Lauren, and Swan had been up all night watching White Chicks, talking about annoying boys in our class, and treating her bunk bed like a jungle gym🤸♀️. As young girlies do.
So I was shocked when I woke up in the morning to her mom informing us that we had to go home soon because it was “wall washing Saturday” at their house😲.
I had never heard of wall washing Saturdays once in my short decade on earth.
Even to this day, I have never heard of anyone who has regular wall washing days (and I just confirmed with my 2 friends who are sharing a coworking table with me to ensure I’m not secretly living in filth…sample size of 3!).
There are some things you just don’t learn unless you’re up close and personal with people🕵️♀️.
Being invited into people’s homes is one way to discover new ways of doing something. Another way (that’s likely more helpful for your business)…
…is becoming a fly on the wall of someone’s online activity.
It sounds creepy, but hear me out. I’ve been getting drool-worthy insights from Microsoft’s free Clarity program.
I deployed it on my own site first, and more recently have been adding it to clients’ websites where integration is seamless.
Here’s how it works…
Once you connect Microsoft Clarity to your website or GA, you can start to watch people in REAL time as they interact with your website.
For example, here’s a heatmap of what percentage and how far people scroll on my homepage. This shows me how important it is to have my BIG hook🎣 (aka why people should stay on my page) above the fold!!
You can also watch in real-time as people engage with various sections of your website, navigate to different pages, and consider your call to action.
One thing I learned from watching users interact with my own site is that people seem to get confused between ‘Strategy Sessions’ (my one off work) and ‘Services’ (fractional services I offer).
I’d watch them scroll up and down on the Strategy Session Offering page before eventually finding my Fractional Offerings and spending much more time there. And vice versa for the Fractional Offering page.
A takeaway for me: I need to make my offering suite more clear.
One way to do this is to create a single chart on my homepage that lays out the difference between my one-off and fractional offerings and who they’re for.
Other learnings I’ve gleaned from using Clarity across clients:
- ⁉If people spend a lot of time in your FAQ section, they’re likely really engaged with your offering and/or there isn’t enough information directly available on your sales page.
- 📖If people find you through your blog, you can see where they’re inspired to go next on your site (or if they decide to stay on your site at all!), which can help you better strategize the content in your sidebar or which links to include directly in your blogs.
- 🚀If users are exiting your site from the same spot over and over, there’s likely something that’s unclear or disengaging there. That’s an opportunity to spruce up your copy and rethink ways to keep users engaged.
If you follow me on Instagram, you KNOW that I’m always talking about ~Insights Friday~. So, loves, setting up Clarity is a great way to check that little Friday to-do off your list!
If you try it out, comment and let me know what you find! I’m a total nerd over insights, and I go bananas over this stuff.
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