8 Copywriting Tips

I'm Rachel!

Marketing strategist. Former Ayurveda Health Coach, Yoga Instructor & Holistic Nutritionist. Avid reader. Pitta. 4/6 Manifesting Generator. Obsessed with my Golden.

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My birthday is more than 2 months away, but I am already sending Jack things on my “wish list”?.

So far, I’ve got my eye on these hiking boots (who knew ON had such a cute option) for my trip to Banff and the book Made for Living by Amber Lewis.

When I found Amber Lewis on Pinterest a few years ago, I KNEW I finally found my style.

I’ve always loved natural materials, lots of greenery (I am a crazy houseplant lady…), and fun pops of color. It explains why this project of hers is my favorite.

And while I used to never care that much about interior design, I’ve come to realize how much I gravitate toward spaces that are thoughtfully pulled together. Especially when working from home.

In many ways, a website is a lot like a home?.

The way you style yourself via clothes and accessories is what people see when they meet you out in the world (think of this like social media).

But the REAL ones – the people most interested and/or close to you – get to see the style of your home (aka your website).

And although the design is a big component of how people feel while they’re on your site, your copy is what they came for.

Small copy tweaks can do wonders for engagement. Let’s take a peek at some examples.

8 Copy Hacks for a Better Home Website

#1: Clear > Cute

❌Mystical Healing Experience

✅60-minute blissful Oil Massage to release anxiety

#2: Specific > Vague

❌Yoga Class to Heal Your Soul

✅45-min Yin Yoga for Deep Relaxation

#3: Show them you understand them.

❌Take the next step in your healing journey.

✅Prepare for 2023’s karmic lessons with Vedic Astrology.

#4: Avoid fluff words.

❌Heal your mind, body, and soul with nourishing holistic wisdom.

✅Your bloating, fear, and anxiety are connected. Heal them all at once.

#5: Anchor to something they know.

❌ Empower your health with intuition.

✅Forget everything you know about diet culture.

#6: Don’t be boring.

❌Access my meditations.

✅ 8 meditations to lull you into deep sleep (zzzz).

#7: Bring out your personality.

❌We will support you through the entire process to ensure you feel taken care of.

✅I’ve thought of everything – from grocery checklists to meals your family will love – to make the cleanse as frictionless as possible.

#8: Write for the skimmers.

❌We’ll do extensive testing to confirm the foods you may be allergic to so that we can remove those from your diet to lower inflammation. Once the gut starts to heal, we’ll place you on a protocol to slowly introduce the trigger foods one by one while we carefully watch which ones continue to cause issues. Together, we’ll work to heal your gut and digestion.

✅ Start seeing change fast using our proven process – 

1. Run an allergy test to find food triggers

2. Remove the trigger to lower inflammation

3. Allow the gut time to heal

4. Begin reintroduction protocol

Bonus Tip: Read all of your copy out loud! If it sounds like a robot wrote it instead of your witty, genius self…edit it until it sounds like you.

Don’t let this overwhelm you.

Before redoing your entire website right this minute, start practicing with small tweaks to your social content first.

Don’t be discouraged, either!

I look back at old copy and cringe at myself all. the. time.

It’s good news. It means we’re growing!

Xo, Rachel Jeffries Murphy

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Hi, I'm Rachel.
Your Biz Bff + New Marketing Team.

I've been you. After graduating from business school and working at a digital agency, I left the 9-5 grind and went *all in* on studying Ayurveda, Yoga, Holistic Nutrition, and Reiki. I co-built a wellness brand for 3 years until I realized my magic isn't in being a practitioner, but in being the bestie, marketing team, and hype woman behind the scenes.

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Marketing Strategy for Ayurveda and holistic health practitioners.