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I don’t want people to like you. I want them to be obsessed with you. When people like you… But when people are obsessed? Look at brands that have cult followings – Apple, Disney, Starbucks, Vans, Harley Davidson – and you’ll see they have something in common… They activate people’s social identity. These brands each […]
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I know video is all the rage these days, but I'm still a sucker for a good read. I want you to enjoy this blog as much as I enjoy Kristin Hannah - even if it means a few hours at night burning the extra candle. And if you're big into DIY - there's a lot you can figure out by binging my content.
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Hi, I'm Rachel.
Your Biz Bff + New Marketing Team.
I've been you. After graduating from business school and working at a digital agency, I left the 9-5 grind and went *all in* on studying Ayurveda, Yoga, Holistic Nutrition, and Reiki. I co-built a wellness brand for 3 years until I realized my magic isn't in being a practitioner, but in being the bestie, marketing team, and hype woman behind the scenes.
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Sometimes it's a big change, sometimes it's a teeny tweak. Either way, I like to see where you're at (and if I can help) before we work together and exchange friendships bracelets.
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Already know you want me on your team? We're going to have so much fun in our C-Suite meetings! As the Hermione to your Harry Potter, we'll be unstoppable.
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